ABOUT US

Mission

A young man with light skin, brown hair, and a broad smile wearing a navy blue suit, white shirt, and striped tie, posing for a portrait against a gray background.
Portrait of a young woman with long dark hair, smiling, wearing a dark blazer and earrings, outdoors with blurred background.

Our mission is to fix what’s broken in “better-for-you” desserts: frozen treats that don’t deliver real superfood benefits, “clean” products built on heavily processed ingredients, and healthy options that sacrifice texture and taste. Chia is our way forward—packing fiber, real ingredients, and indulgent flavor into a frozen dessert that finally does it all.

Our Origin

Swimmers competing in a swimming race, with one swimmer pushing off the wall and others swimming in separate lanes, at an outdoor pool.

It started at 4:30am, 30 minutes before high school swim practice. Ewan would drag himself out of bed craving real fuel, not an empty bagel, but rather something that kept him both satiated and energized. Turns out, chia pudding made the night before was his cheat code: sustained energy through his practices, no hunger crashes, and no sugar binges even till dinnertime. This one ingredient was a total game-changer.

Two jars of chia seed pudding on a refrigerator shelf, with chocolate on top and purple and beige lids.
Five cups of various colored drink on a wooden table with a metal wall in the background.

But then, his family tried it and got hooked for wildly different reasons: his vegan brother loved the clearer skin from flushing toxins, his dad loved how it kept him full for weight loss, and his mum was obsessed with the texture.

That's when it clicked—this simple superfood bridges everyone's unique "why," from athlete mornings to everyday health goals. Chia makes nutrition effortless.

Close-up of a wooden spoon filled with chia seeds, with some spilled onto a wooden surface.

At the moment, chia seeds are buried in specialty aisles, waiting for the health food diehards. We took this super-superfood and planted it right in the dessert aisle where everyone shops. Now you get all chia's benefits, without missing your sweet treat or hunting through aisles.