ABOUT US
Mission
Our mission is to fix what’s broken in “better-for-you” desserts: frozen treats that don’t deliver real superfood benefits, “clean” products built on heavily processed ingredients, and healthy options that sacrifice texture and taste. Chia is our way forward—packing fiber, real ingredients, and indulgent flavor into a frozen dessert that finally does it all.
Our Origin
It started at 4:30am, 30 minutes before high school swim practice. Ewan would drag himself out of bed craving real fuel, not an empty bagel, but rather something that kept him both satiated and energized. Turns out, chia pudding made the night before was his cheat code: sustained energy through his practices, no hunger crashes, and no sugar binges even till dinnertime. This one ingredient was a total game-changer.
But then, his family tried it and got hooked for wildly different reasons: his vegan brother loved the clearer skin from flushing toxins, his dad loved how it kept him full for weight loss, and his mum was obsessed with the texture.
That's when it clicked—this simple superfood bridges everyone's unique "why," from athlete mornings to everyday health goals. Chia makes nutrition effortless.
At the moment, chia seeds are buried in specialty aisles, waiting for the health food diehards. We took this super-superfood and planted it right in the dessert aisle where everyone shops. Now you get all chia's benefits, without missing your sweet treat or hunting through aisles.